This campaign was initiated to announce the executive board for Culture Central. For this campaign, I creatively directed the photoshoot by hiring a photographer, choosing the color palette, posing each subject, and designing each graphic upon receiving the proofs.

I then led the strategy for this campaign by writing copy and sharing via Instagram and LinkedIn in the form of reels and hard posts. Over nine days, the campaign amassed over 35,000 views and increased the Instagram account’s following by 30. Additionally, the posts led to an increase in the organization’s LinkedIn following, engagement, and reach.