video direction.

The role of a creative director is pivotal in our digital and media-driven world. As a creative director and executive producer of Culture Central, I was responsible for guiding and overseeing the creative process of production. Each video featured in this section was created to align with the artistic vision of each Culture Central episode and posted to meet strategic goals in promotional efforts. 

For Culture Central, I initiated and led over 30 collaborations with large media organizations like NBC Sports and Peacock, along with on-campus organizations, and off-campus businesses. I conceptualized each collaboration, scouted locations, recruited creatives to execute each concept, and shared deliverables with collaborators.  

click each image below to see my concepts come to life.